Kiaf Plus [Metabun_ny World] Exhibition
Branding, Exhibition Booth Design
2022
For my own exhibition at KIAF PLUS, I took charge of the branding, which was applied to merchandise, promotions, and posters. Moreover, I designed the booth for the event.
Branding inspiration:
Metabun_ny is a one-of-a-kind character that I created. Its story revolves around being an ordinary burger bun in reality, but it bravely chooses to escape to the metaverse, a realm where it can transform into anything or anyone it desires. This character symbolizes my own yearning for limitless freedom.
Given its origin from a burger shop, I couldn't help but wonder how the burger shop would manifest in the metaverse. Drawing inspiration from the classic tile patterns found in typical burger shops, I infused the design with a subtle waviness to impart a sense of uniqueness and surrealism to the space.
Metabun_ny is a one-of-a-kind character that I created. Its story revolves around being an ordinary burger bun in reality, but it bravely chooses to escape to the metaverse, a realm where it can transform into anything or anyone it desires. This character symbolizes my own yearning for limitless freedom.
Given its origin from a burger shop, I couldn't help but wonder how the burger shop would manifest in the metaverse. Drawing inspiration from the classic tile patterns found in typical burger shops, I infused the design with a subtle waviness to impart a sense of uniqueness and surrealism to the space.
![](https://freight.cargo.site/t/original/i/6e9203811190fa3dedb99689d5d595bc23711495794c94463c4f1a33693fe748/KIAF_Branding-forweb-01.jpg)
![](https://freight.cargo.site/t/original/i/8333f09a8a800634be001633916acc1beff7bf21c45616acfb3af4869449dd39/KIAF_Branding-forweb-02.jpg)
![](https://freight.cargo.site/t/original/i/0c0523ccf65d5f6f92e761453894076359326dbf9f3d6bffa3cfd71f19f024db/KIAF_Branding-forweb_V-copy.jpg)
Exhibition booth design:
Since this exhibition showcased my AR artworks, my primary goal was to immerse the audience in a unique experience that would transport them to a realm between the physical and digital worlds. To enhance this captivating experience, we designed a special photo zone where people could use their phones to interact with AR Metabun_ny and take photos with it, blurring the boundaries between reality and imagination.
Since this exhibition showcased my AR artworks, my primary goal was to immerse the audience in a unique experience that would transport them to a realm between the physical and digital worlds. To enhance this captivating experience, we designed a special photo zone where people could use their phones to interact with AR Metabun_ny and take photos with it, blurring the boundaries between reality and imagination.
![](https://freight.cargo.site/t/original/i/a57822dcaf04091e46d1efa35ac81a4c9c0c1868060e7fb702d5595733390419/0802forwebsite_kiaf-01.jpg)
![](https://freight.cargo.site/t/original/i/db2f65dccda13c25723b79947251368c8b242c2ac123b2552fedf96d42a14d08/0802forwebsite_kiaf-02.jpg)
![](https://freight.cargo.site/t/original/i/0a669d39db2d74c7b9d1656d4b3d9c65cd07b3191742f26b0eb915c099a84db7/0802forwebsite_kiaf-03.jpg)
![](https://freight.cargo.site/t/original/i/ca04e6690b9eacbf8f71291768f5370c0a008e0f425192e78c03d8b69ae37927/0802forwebsite_kiaf-04.jpg)
![](https://freight.cargo.site/t/original/i/6aee94e4fb666a8d8991ecc04778e33cd61dce694b6c820bf71f84ba62fb5927/0802forwebsite_kiaf-05.jpg)
![](https://freight.cargo.site/t/original/i/dbe68465edaf8ce52aa56c8e6702efa3a6c5245a8015dfd84a9e108ac6ec697f/0802forwebsite_kiaf-07.jpg)
![](https://freight.cargo.site/t/original/i/01d2453e40ec0de2fcf181dae1900aaa3dab44be13c077d9c29d23279cb2985e/0802forwebsite_kiaf-08.jpg)
![](https://freight.cargo.site/t/original/i/4610ee67c22b4b5a1f2a37ee451c47e36ea467374e42e93e742386d2ef8907c3/0802forwebsite_kiaf-09.jpg)
![](https://freight.cargo.site/t/original/i/a552307857ae4e515a51f39efc4e27c806a58c0d669d1456399fc1890925c870/0802forwebsite_kiaf-10.jpg)
![](https://freight.cargo.site/t/original/i/f2bc041e9c01856a43447975b670e8efa313cf57faea44394ec0f9ed5decec9e/0802forwebsite_kiaf-13.jpg)
![](https://freight.cargo.site/t/original/i/d6a2b7e372cfc012cb62e224b7408f9f19879d8d7c293b77e48cb13ad68d2a6a/0802forwebsite_kiaf-15.jpg)
![](https://freight.cargo.site/t/original/i/363028f2f49f35eebf9b757a1f146f63eac94a449682663974fead8aed0fa7e1/0802forwebsite_kiaf-22.jpg)
![](https://freight.cargo.site/t/original/i/764fbbba5bc386c4950f25c6aef339c87cbc20d284716bf56dbe274f7b26c9cd/0802forwebsite_kiaf-14.jpg)
![](https://freight.cargo.site/t/original/i/df5d494bf4263d4bbe6cdba76f3e4fd2a0c3bfd7df1acf9c9fe71cc0de82ba3e/0802forwebsite_kiaf-19.jpg)
![](https://freight.cargo.site/t/original/i/6fc0a85403b0286eb453226dcc68866cc1af239ff2e49dd23df30a69ab687bbc/0802forwebsite_kiaf-16.jpg)
![](https://freight.cargo.site/t/original/i/03f68f47f1f33d9a2980a8fbb7efb382a323481d4ddebfc7777b5f8f8a23cef0/0802forwebsite_kiaf-11.jpg)
Early stage designs:
![](https://freight.cargo.site/t/original/i/f1cfcb22cb752dffe9dcf8a1db0d61233254fbc5829a30433405d5b3de7dfa18/store52.jpg)
![](https://freight.cargo.site/t/original/i/1f88675ad747b11891e3f56c7d652ceeb322eee1ddbd837abc850812198b2e5e/store53.jpg)
![](https://freight.cargo.site/t/original/i/87cad4223d0617277ba1b261394d9c0d599e3ae0266ad06128930f38ab106d53/0808Space10.jpg)
![](https://freight.cargo.site/t/original/i/c1460f6cd909cd8eb83c26e55f2305b77bf963ef349e4fd884bc36159bd75ff9/0808Space11.jpg)
![](https://freight.cargo.site/t/original/i/302d7e63ed933d3eb8a11b30c15259c6c294609ebf2f9124059de5e331d11a63/0714Space2.jpg)
![](https://freight.cargo.site/t/original/i/2ab3f8e25938bcd1bad5c50bef253190b080428166bcd05a0767428aa629040f/0714Space3.jpg)