︎GRAPHIC ︎MOTION


Go!Go!Curry
Branding

Personal Project
at SVA, 2018



Go!Go!Curry is the japanese curry franchise in New York. It was named after the owner’s favorite baseball player, Hideki Matsui and his jersey number 55.

Since 5 is pronounced "Go" in Japanese, his jersey number 55 became "Go Go" which can have a dual meaning. 

The overall graphics and typeface were inspired by baseball.