Personal Project
at SVA, 2018

Creative Direction, Branding,
Graphic Design, Animation:
Yeseul Oh

Go!Go!Curry is the japanese curry franchise in New York. It was named after the owner’s favorite baseball player, Hideki Matsui and his jersey number 55.

Since 5 is pronounced "Go" in Japanese, his jersey number 55 became "Go Go" which can have a dual meaning. 

The overall graphics and typeface were inspired by baseball.